Thursday, January 8, 2015

Chitrakut Amber Multistorey Apartments Located in Horamavu, Bangalore offered with 2BHK Apartments and 3BHK Apartments.

Chitrakut Amber Multistorey Apartments Area Range 1470 - 1900 Sq.ft, Located in Horamavu, Bangalore offered with 2BHK Apartments and 3BHK Apartments.


Chitrakut Amber boasts a brilliant neo-classical elevation. The structural design is principally derived from the classical architectural style of Europe. It highlights simplicity of geometric forms and detailing with the dramatic use of columns, and a preference for blank walls which, translates into a space that is aesthetically beautiful while expressing a quiet, serene grandeur.


Located at Hormavu,ChitrakutAmber lies withineasy access to all of life's necessities; be it the IT hubs at Whitefield, Marathalli, andSarjapur, or major schools like Ebenezer International School, Deva Matha Central School andMaruthiVidyalaya, or even the leisure hotspots at MG Road.At Chitrakut Amber you will always be a step closer to your destination.


With 96, 2 & 3BHK apartments measuring about 1, 860 – 1,900 sq.ft each, Chitrakut Amber stands tall with its G+11 floors towers in this fast developing region of Bangalore. Each home at Chitrakut Amber is spacious and has maximum ventilation and ample natural lighting. It also has almost 80% of its land area dedicated to lung space for a healthy living.


Chitrakut Amber has been designed in accordance with the longstanding principles of Vaastu Shastra, to ensure that the living environment is in harmony with physical and metaphysical forces, and energy flows optimally through the spaces.


State-of-the-art security features, include video door phones, 24-hour CCTV surveillance and security guard, electric perimeter fencing, and intelligent door locking systems.

When Japan’s richest man and Chairman of Soft Bank, Masayoshi Son, invested $100 million in a two-year-old property portal, he had flagged the growing interest among investors in online real estate firms. Rupert Murdoch’s News Corp, picking up a 25 per cent stake in another portal, also underscored the appeal.

Consumer behaviour
Advisory firms maintain that the online real estate segment has witnessed a two-fold increase in the number of deals in 2014, as compared to 2013. The value of the deals has also increased from $19 million in 2013 to $232 million in 2014.

It’s changing consumer behaviour has brought about the sudden increase in investor sentiment, and not any spurt in demand for housing and commercial properties. Users are no longer merely interested in searching for houses online, they are also buying houses.

Better revenues
Earlier, sites such as and only provided an online platform for brokers to list their properties, but did not allow consumers to complete a transaction. New entrants such as, and among others, are offering more than that. The second model has ensured better revenues.

Sumit Jain, founder of said, “The growth in the internet base and positive economic sentiment in the country, as well as the bullish sentiment of investors across the globe has helped us. Since it is technology that finds the right property, the traction in this segment is high.” 

The Bangalore-based start-up, which got over $30 million this year, said it is not focusing on profits at the moment, but is generating healthy revenues. “The target is to grow the market and be profitable in the next two years,” Jain added.

Along with the organised sector, even small builders have become active online. Experts maintain that portals tend to give smaller builders unmatched visibility and reach in the most cost effective manner, which no other media can provide.

“The online property portal segment is bound to grow very well in the days to come with growing internet penetration in the country. For sellers, the portals are creating unmatched visibility, while for buyers it is ease of use,” said Rahul Jalan, Director, an online information system.

Online property portals also tend to have an edge over offline realty brokers, since they can leverage technology to sell properties to a larger audience and ensure faster conversions. For dealers and agents, it is a more locality-driven business. 

Moreover, the huge brokerage fees or commissions, which are a prerequisite for offline players, do not come into play in online deals. Brokers normally tend to charge commissions ranging from 1-2 percent, both from the seller and the buyer.

Portals also have the added advantage of catering to just one segment of the real estate market, making their offerings more specialised like, a one-year-old start-up. Working on a recommendation basis, a consumer can find a house on an urgent basis by paying a fixed nominal fee of Rs.999/-, which also includes the rental agreement fee. 

Charged from both owners and seekers, the conversion rate is high, since consumers tend to opt for this model and not go to a broker, who normally would charge one month of the rental amount from both parties.

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